![]() The subscription and fuel promotion launched on Friday, May 28 (National Road Trip Day) and will run through July 5, 2021. Second, the Sip & Save beverage subscription is only available for a limited time to drive sales during late spring/early summer. ![]() First, the subscription is being paired with Circle K’s Scan to Win summer fuel promotion where shoppers can save up to $0.99 per gallon. Though companies like Panera have been successful with their beverage subscription services, Circle K’s Sip & Save has two key differences. The more often a subscriber visits, the more likely it is they will make purchases of other items too – hot food, candy, snacks, gas and other products. ![]() If subscribers take advantage of the daily beverage limitation (one per subscriber per day), the estimated cost per drink is 20 cents. For $5.99 a month, subscribers can get daily drinks of any size including iced tea, hot or iced sustainably-sourced coffee, Froster slushies and Polar Pop fountain drinks. Circle K, the largest independent convenience store operator in the U.S., is launching a time-limited Sip & Save beverage subscription service.
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